MRSEO / ORIGINAL RESEARCH
The State of European B2B Search.
MRSEO publishes original research using aggregated, privacy-safe observations, public search data, client-safe benchmarks and documented industry sources. Pilot figures are never presented as verified market facts.
2026 RESEARCH PROGRAM
Search is no longer a single results page.
Our research examines traditional search, AI-assisted discovery, source authority, commercial intent and the conversion paths that connect them.
Google SearchTechnical eligibility, discoverability and commercial visibility
AI SearchBrand mentions, citations and source patterns
Market IntelligenceCategory demand, competitor dynamics and market opportunities
RESEARCH PRINCIPLE
No manufactured statistics.
We publish only findings we can explain and support with a clear methodology or source. Illustrative data is labelled as illustrative, and hypotheses are identified as hypotheses.